Published insignal/vsInfluence Doesn’t Chase AttentionDan Wieden created the most valuable slogan in advertising history. And nobody knows his name.22h ago622h ago6
Published inWestenbergYou Will Never Win an Argument On the Internet — Here’s WhyThe internet promised us a marketplace of ideas. What we got was a gladiatorial arena where ideas go to die.1d ago201d ago20
Published inWestenbergYour World Is Burning. Here’s What You Can Actually Do About It.Everything hurts right now. But you aren’t powerless.3d ago163d ago16
Published inWestenbergComplexity is a TrapWhy we mistake complexity for sophistication5d ago185d ago18
Published inWestenbergNothing Is Impossible (If You Know How to Start): On First Steps and False BarriersWhen someone tells you something is impossible, they usually mean, “I can’t see how to do it.” The first person, specifically.6d ago76d ago7
Published insignal/vsDistribution Eats EverythingYou’ve spent eighteen months perfecting your product. And nobody cares.Feb 118Feb 118
Published inWestenbergYou Can’t “Win” in Tech Unless You CheatPayPal started by paying people to sign up. Their viral growth came from essentially bribing users with $10 to join and $10 for each…Feb 627Feb 627
Published insignal/vsThe Quantification FallacyYour marketing dashboard shows green metrics across the board. Every KPI carefully tracked, every conversion funnel optimized, every…Feb 65Feb 65
