Photo by Michael Dziedzic on Unsplash

The unforgiving nature of callout culture makes other people feel like no matter what they do, the crowd will always tell them that they’re doing something wrong. It causes self-doubt and insecurity when you feel like one wrong move could mean that nobody will ever believe in or trust you with anything again.

Shaming and callout culture is an ugly part of the internet. People who are wronged by someone online often post screenshots to social media or write a blog post to get revenge, but this can do more damage than good.

Forgiveness has been removed from the equation…


Connecting & Monetizing the Long Tail

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In the last few years, we have seen a proliferation of new media players and models. The rise of Web 3.0 is changing how content is created, distributed, and monetized. It’s past time to begin a discussion around the future of publishing in this context: what it might look like, who will control it, and how can publishers prepare for this disruption?

The media landscape is changing. The internet has given rise to a new generation of content creators and consumers, who are less interested in the traditional modes of mass media than they once were. …


Spectrum Of A Ramenfication Theory via OpenSea

“Any artwork can be found with a quick Google search, and you don’t need to go anywhere near the museum to see it. You can just look at a JPEG, after all!”

This is an argument you’ll see all the time regarding digital art, digital assets, and NFTs. It’s a painful complaint, and it becomes more boring every time it crops up.

“If you can see a picture of the art online, why care about seeing the original?”

This isn’t just about the JPEG, though — it’s the paradigm of digital ownership and the value that we assign to digital…


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On-chain social capital is the killer app for Web3.

It offers a new perspective on human relationships that allows for more accurate representations of relationships where each person has specific qualities, abilities, and assets that they’re willing to share with others.

On-Chain Social Capital (OCSC) is a paradigm of social networking that encourages users to create and curate content, share information, and earn rewards by building the value of OCSC enabling tokens and societies on the Ethereum blockchain.

On-Chain Social Capital As A Feature

OCSC can be used as a mechanism for generating growth, organic hierarchies, and collaboration within communities without reliance on traditional resources, outside…


The 1,000 true fans theory was proposed by Kevin Kelly in 2008 to help illustrate what it takes for an artist to make a living from their work.

Finding and growing a relationship with 1,000 true fans willing to spend $100 each on what you create is the path to a simple, independent, sustainable, creative career.

NFT communities are making that possible for many artists who would not have had this opportunity before, who have been locked out of traditionally gatekept spaces and financially unbalanced creator economies, or who have struggled to solidify the fan/creator relationship and build longevity into…


Photo by Artur Shamsutdinov on Unsplash

Traditional media companies are showing little understanding of NFT mechanisms.

They don’t understand how to compete against new technologies that have emerged in recent years, allowing content creators to upload their own digital assets without visiting a centralized marketplace.

The most obvious challenge is that blockchain technology will revolutionize media distribution. Blockchain makes it possible for creators to issue non-fungible tokens (NFTs), which allow them to distribute their work without relying on a third party like Spotify or YouTube.

But it doesn’t stop there.

NFTs are not just a way to sell digital items. They will create a secondary market…


The metaverse is simple. It’s a collective virtual shared space built by audiences and creators working together to create an environment where we can all meet and interact on a level playing field, with full autonomy and personal freedom/control.

If you’ve been following the VR and AR conversation, it might seem like these technologies are about to change everything, and are directly linked to the metaverse concept. But if you take a step back, you can see that they are just one layer of interaction in the metaverse. …


Photo by Viktor Forgacs on Unsplash

Web3 is a perilous place to explore, and it’s only getting more treacherous. With the advent of smart contracts, all sorts of malicious actors are finding new ways to attack users with their money. Recent unverifiable wallet drops are just one example that highlights the issues web3 participants are wading through today.

Due to the complexity of blockchain transactions, it’s practically impossible for an average user to understand what they’re authorizing. And when they’re an entry-level user simply attempting to accomplish basic tasks, the tendency is to click and go without thought or analysis. …


Venture Capital is typically associated with the traditional finance industry. Decentralized finance does not need investors to give money for a company or business to receive funding. If decentralized finance (DeFi) is becoming increasingly more competitive, how does Venture Capital fit into this?

Decentralized finance does not need investors to give money for a company or business to receive funding. DeFi means startup and tech funding has become increasingly competitive.

Decentralized finance can be managed autonomously, which means no managers or central authorities are controlling it. …


The point of NFTs is the art. Don’t forget it.

Boho Bones (OpenSea: Boho Bones Marketplace on OpenSea: Buy, sell, and explore digital assets)

People who are focused on trying to make money off digital assets are missing the entire point.

As a creative, an artist and a collector, I find the pump and dump attitude to NFTs to be discouraging, distasteful, and unhinged. The latest trend of rare art selling to the highest bidder from a floor price is no different than a penny stock. And it’s the furthest thing from authentic engagement with art and culture. The monetary status of NFTs is not what gives them their value. People should not buy art because it has a high price or because its…

Joan Westenberg

Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder thisisstudioself.com

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