Building an audience is about showing up

Photo by Avel Chuklanov on Unsplash

I think we’re all too focused on getting instant wins. We’re too focused on breaking out. We expect every single piece of content we make to spread like wildfire, and we get fucking discouraged when that doesn’t happen. But it’s such a nonsensical way to think about what we do. As makers, as writers, as creatives, we can’t be chasing flash in the pan, overnight success.