Dedicate one hour each day to your craft.

Photo by NeONBRAND on Unsplash

I get it. You’re time poor.

Modern life is full on, busy and exhausting — I believe you. Work is more time consuming and more exhausting than ever, with less meaning and less of a sense of purpose. By the time we make it through the day and reach a place of solace, we’re worn thin and we have so little left to give.

Spend an hour a day working on your craft.

One hour.
No less, no more.
60 minutes — 60 consecutive minutes, not broken up throughout the day — where you take yourself somewhere in the house, in the garage, in a local wine bar, and just do the thing.

Photo by Eugene Chystiakov on Unsplash

It’s not about the quality. At all.

When Olga Khazan from The Atlantic interviewed Laura Vanderkam, author of I Know How She Does It: How Successful Women Make the Most of Their Time, her takeaway was that quality should never be the first goal.

So how do you make the time for it?

Like I said. It comes down to a degree of sacrifice.

You don’t have to be a productivity machine. But if you want to be a craftsperson, you have to work on your craft.

This isn’t a call to action for the side hustle economy. It’s a call to action for making what matters to you a personal priority. If you can maintain your practice, if you can keep putting an hour a day into the work that matters, you will gather enough evidence to support your statements about who you are.

Grit is that ‘extra something’ that separates the most successful people from the rest. It’s the passion, perseverance, and stamina that we must channel in order to stick with our dreams until they become a reality.

— Travis Bradberry

Chaotic good. Award winning creative director & writer, ft. in Wired, The AFR, SF Chronicle, Junkee. founder / ✨ She/Her.

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