Don’t grow.

Photo by Tom Crew on Unsplash

When you walk down any street with a touch of history, you’ll see storefronts marked with dates. Est. 1856. Est. 1912.

There’s a sobering clash of the modern way of viewing business success — immediate scale and ultimately acquisition — and the older idea of generational dynastic family businesses, carrying with them the histories and the DNA of their founders, employees and customers, dating back hundreds of years.



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Joan Westenberg

Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder