How To Create Authentic Web3 Marketing Campaigns That Convert

Authentic marketing in Web3 isn’t about having a wholesome image or talking like a lumberjack. It’s about being honest, raw, and accurate. Authentic marketing campaigns in an ecosystem burned by rugs, scammers, and over-promising snake oil salespeople are transparent, sincere, and genuine. You don’t have to sacrifice creativity to create an authentic marketing campaign. You just need…

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Joan Westenberg

Joan Westenberg

Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder thisisstudioself.com