How to Write Web3 Content People Actually Want to Read
Much of the content in web3 is either dry or just downright uninteresting. As a result, readers tend to pass on the articles quickly, which does not help writers in their quest to spread awareness and education about the ecosystem; and it lets subpar creators who shill and spread misinformation thrive.
It’s challenging to create top-notch material, but it isn’t impossible. This overview is a must-read if you’re considering creating content as part of your marketing plan. We’ll go through everything you need to know about how to produce engaging articles on the Web3 and cryptocurrency spheres.
Plan Before You Write
What will you write about?
What is the topic of your article?
What will you cover in your content?
If you’re serious about creating effective Web3 content, you need to have a general plan of action in place before you start writing. You may be used to writing without a plan, but when it comes to Web3 content, that approach will probably not work well. When creating your outline, try to incorporate the following elements:
- Who is your target audience? Knowing your audience will help you determine what kind of language to use and what topics to touch on. You’ll likely have to research your target audience to learn more about them and gain insights into their pain points and needs.
- How long do you expect the article to be? Good Web3 and crypto articles can be anywhere from 500 to 2,500 words in length. Knowing how long your article will be will help you determine the structure and flow of your article. Don’t aim for length for the sake of it. Find the right length for you. Work to it.
- What is the primary goal of your article? What do you want readers to walk away knowing after reading your article? Knowing what you want your readers to get out of your content will help you determine the points you want to hit and the overall message you want to convey.
Research is Key
It’s critical to make sure your content is accurate and well-informed. Unscrupulous persons create and distribute bogus Web3 information to mislead people. As a writer, you must ensure that everything you submit to the world is correct. Fortunately, there are various methods for thoroughly investigating Web3 content:
Read up on existing content. This may sound self-explanatory, but it’s surprising how many people forget to do this before creating new content. Start by reading through and taking notes on the existing Web3 content that exists on the web. This will help you understand what has already been covered and what has yet to be covered.
Ask questions. After reading the existing Web3 material, you should consider which subjects need more explanation and which inquiries still require an answer. You may then go to the Web3 community (online forums, social media groups, etc.) and ask people for the questions they want answered.
Conduct research. Once you’ve gathered all the information you need, you can start conducting your research to ensure that your content is accurate. This will help you further flesh out your article and ensure that your content is as accurate as possible.
Go to events and conferences. Apart from reading articles and conducting research online, you can also gain access to experts in the Web3 and crypto space by attending conferences or other events where Web3 and crypto are the main topics of discussion.
Writing for the Reader
While it’s correct to say that you should write what you know, remember that your writing aims to entertain or inform the reader. You are free to create whatever you like, but if it’s too complicated for most people to comprehend, they will abandon your material. As a result, it is critical to write for your readers and consider their profiles.
- Focus on the reader’s pain points, not yours. Your article should address the reader’s pain points and provide an answer to their questions and problems, not yours.
- Use simple language and a conversational tone. Don’t try to impress your readers by using big, fancy words. Instead, use simple language that your readers can easily understand without getting lost in confusion. Similarly, use a conversational tone that sounds like you’re talking to a friend.
- Create a simple, easy-to-follow structure. Don’t throw your readers into the deep end with an overly complicated structure. Instead, use a simple structure that they can easily follow.
Stick to the point
Readers don’t have the patience to wade through a lot of useless data. Instead, they desire to get right to the heart of the issue. As a result, you must eliminate all extraneous information from your work. Here are some methods for keeping your articles on track:
- Read through your writing out loud. Reading your article out loud helps you catch points that don’t contribute to the overall message. This is especially helpful if you tend to be too wordy.
- Ask yourself, “What does this paragraph contribute? What does this sentence contribute?” You can’t just write some information and expect it all to be helpful. You have to sift through everything and remove anything that doesn’t contribute to your article.
- Use visual aids. Visual aids such as images, graphs, and charts make information easier to understand and take up less space in the article. As a result, you have more room to expand on your main points.
Don’t use jargon
Most people interested in Web3 and crypto are also interested in other tech-related topics. These folks will understand the basics of Web3 and crypto, but they may not be as familiar with the jargon often used within the industry. As a writer, you must ensure that the terminology you’re using is well-explained. If you don’t do this, you risk confusing your readers and turning them away.
- Use the acronym RACE. RACE stands for Replace, Alter, Clarify, and Expound. This is an excellent strategy for clearing any confusion around your article’s jargon.
- Use a glossary. If you have a lot of jargon in your articles, then using a glossary is an excellent way to clear up any confusion. A glossary can be placed either at the top or near the end of your article for easy reference.
- Keep it simple. Remember, you should write your articles for the general public, not just for people who are experts in Web3 and crypto. As a result, you need to keep your articles simple, even if they contain a lot of jargon.
If you’re looking to create influential Web3 articles, then there are a few things you need to keep in mind. First, you need to plan out your article before you write it. Second, you must ensure that your articles are easy to understand and don’t contain any jargon. Third, you must stick to the point throughout your article and avoid adding unnecessary information.
Finally, keep your material concise and to the point unless the topic requires depth. Readers don’t have time or patience for lengthy pieces; keep them short and simple! Creating Web3 content that cuts through the noise is an excellent way to get your name and brand out there. But you’ve got to go about it the right way.
Joan is a Web3 / NFT writer, angel investor, communicator, and creative director. She is the founder of the web3 marketing, PR, branding, and creative firm Studio Self, where she helps blockchain companies, founders and creatives communicate with humans. She is raising Metapunk Ventures, a Web3 venture studio, and building MODA DAO and Emanate.