How to Write Web3 Content People Actually Want to Read

Plan Before You Write

  • Who is your target audience? Knowing your audience will help you determine what kind of language to use and what topics to touch on. You’ll likely have to research your target audience to learn more about them and gain insights into their pain points and needs.
  • How long do you expect the article to be? Good Web3 and crypto articles can be anywhere from 500 to 2,500 words in length. Knowing how long your article will be will help you determine the structure and flow of your article. Don’t aim for length for the sake of it. Find the right length for you. Work to it.
  • What is the primary goal of your article? What do you want readers to walk away knowing after reading your article? Knowing what you want your readers to get out of your content will help you determine the points you want to hit and the overall message you want to convey.

Research is Key

Writing for the Reader

  • Focus on the reader’s pain points, not yours. Your article should address the reader’s pain points and provide an answer to their questions and problems, not yours.
  • Use simple language and a conversational tone. Don’t try to impress your readers by using big, fancy words. Instead, use simple language that your readers can easily understand without getting lost in confusion. Similarly, use a conversational tone that sounds like you’re talking to a friend.
  • Create a simple, easy-to-follow structure. Don’t throw your readers into the deep end with an overly complicated structure. Instead, use a simple structure that they can easily follow.

Stick to the point

  • Read through your writing out loud. Reading your article out loud helps you catch points that don’t contribute to the overall message. This is especially helpful if you tend to be too wordy.
  • Ask yourself, “What does this paragraph contribute? What does this sentence contribute?” You can’t just write some information and expect it all to be helpful. You have to sift through everything and remove anything that doesn’t contribute to your article.
  • Use visual aids. Visual aids such as images, graphs, and charts make information easier to understand and take up less space in the article. As a result, you have more room to expand on your main points.

Don’t use jargon

  • Use the acronym RACE. RACE stands for Replace, Alter, Clarify, and Expound. This is an excellent strategy for clearing any confusion around your article’s jargon.
  • Use a glossary. If you have a lot of jargon in your articles, then using a glossary is an excellent way to clear up any confusion. A glossary can be placed either at the top or near the end of your article for easy reference.
  • Keep it simple. Remember, you should write your articles for the general public, not just for people who are experts in Web3 and crypto. As a result, you need to keep your articles simple, even if they contain a lot of jargon.

Summing up



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Joan Westenberg

Joan Westenberg


Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder