I’m a creator. Here’s why I deleted TikTok.

Joan Westenberg
6 min readFeb 7, 2024

This past weekend, I posted a 15-second video to TikTok that became — for me — quite popular and hit over 10,000 views. I experienced the typical adrenaline rush and thrill at the attention. But the more I thought about it, the more hollow it all felt. The video didn’t come from any creative inspiration. It wasn’t meaningful content. It wasn’t even a random fluke driven by TikTok’s algorithms. It was, quite…

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