Keep your work and your words simple.

There’s no prize for complication

You’re wrong if you think simplicity is cheap and cheerful.

There wasn’t anything missing, it wasn’t half baked — they just wanted more pages.

That’s not the worst advice ever. Make it simple. Cut the crap. Remove the frills. Let your meaning shine through.

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Written by

Chaotic good. Award winning creative director & writer, ft. in Wired, The AFR, SF Chronicle, Junkee. founder / ✨ She/Her.

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