NFTs, Artists And The 1,000 True Fans Theory

The 1,000 true fans theory was proposed by Kevin Kelly in 2008 to help illustrate what it takes for an artist to make a living from their work.

Finding and growing a relationship with 1,000 true fans willing to spend $100 each on what you create is the path to a simple, independent, sustainable, creative career.



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Joan Westenberg

Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder