Personal Branding is the Enshitification of Humans

Photo by Carson Arias on Unsplash

The term “enshitification” was coined by writer Cory Doctorow to describe the phenomenon of online platforms degrading their services to increase profits.

The rise of personal branding leads to the enshitification of relationships, interactions and, ultimately, humans. We become an endless horde of homogenised Canva templates rather than human beings, passably well-designed…