Self 2.0 — Web3 PR and Marketing, Built for the Bear Market

In the world of Web3, it can be difficult to get people on board with your vision for the future. You need to be able to share complex ideas in a way that makes sense.

You need to work with people who understand the tech, but also know how to communicate to an audience who aren’t just degen adopters.

Most marketing studios are geared towards more traditional businesses; they don’t understand the unique challenges of working on a web3 project, they don’t grok blockchain, or they might be too expensive for your budget in a bear cycle.

Studio Self is a streamlined, frictionless agency, built for Web3 companies. We deliver a modular, clearly defined set of services, billed transparently without lock-in contracts.

We bring deep (and award-winning) tech marketing, comms, and public relations experience to Web3 projects who want to build grass-roots momentum, enhance their communities and share their message with clarity, persuasion, and creativity.

Designed for web3 companies who need to scale their comms and marketing. Streamlined, frictionless, and laser-focused.

The Product

$6k per month / /$3k per month for a 6-month lock-in (via $18k token purchase)

  • Full marketing plan
  • Full PR plan
  • 4 x blog posts pm
  • 2 x twitter spaces pm
  • 1 x PR story pm
  • Medium / Mirror publication management
  • 2 x email newsletters pm
  • 1 x investor update pm

The Process

We work via:

  1. A shared Slack or Discord channel where you have complete access to our founder (Joan Westenberg: MAYC 2487 + 2914)
  2. Weekly Asynchronous updates via video, voice notes, and Notion memos, covering data, deliverables, achievements, and project management
  3. Full project management transparency via
  4. Full analytics transparency via a shared data dashboard

About me

I’m a Web3 writer, angel investor, and creative director. I founded a digital studio called Self. I work with MODA DAO on our mission to rewrite music for creators and fans alike. I am currently raising a Web3 fund called Metapunk.

My writing has been published in CoinTelegraph, The Next Web, The SF Chronicle, Wired, The AFR, The Observer, ABC, Junkee, SBS, Crikey, and over 40+ publications. My regular work can be found on Pizza Party, sharing notes on Web3, the metaverse, and NFTs.



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Joan Westenberg

Chaotic good. Award winning creative director & writer, ft. in Wired, Inc, SF Chronicle, TNW. Founder