The Breakthrough Myth

Why You Won’t Succeed Overnight

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Meet Milton Hershey.

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Your success is going to look a lot closer to Milton’s.

If you’re an entrepreneur, whether that means being a freelancer or a small business owner or a tech founder, you aren’t going to suddenly achieve massive success out of nowhere when you have a big breakthrough moment. It’s way more likely that you will work your ass off for years before anything big happens. That’s okay.

If you don’t have a breakthrough moment, you’re not a failure.

If you never feel that touch of divine inspiration that makes everything just happen, that’s okay. It doesn’t mean you aren’t going to make it. You could go and build a better Microsoft Word instead of being hit with an idea about the future of mankind, and I’d still respect you.

TL:DR:

  • Don’t expect any massive overnight success. It won’t happen.
  • It may take years before you reach any kind of breakthrough.
  • Neat narratives may make good books, but they don’t make real lives.
  • Every story you’ve heard about Isaac Newton is probably a lie.
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Chaotic good. Award winning creative director & writer, ft. in Wired, The AFR, SF Chronicle, Junkee. founder tinyspells.xyz / thisisstudioself.com ✨ She/Her.

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