Welcome to the Ponziverse: How VC and Startups Became a Hollow Scam

JA Westenberg
4 min readOct 16, 2023

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Photo by Mario Gogh on Unsplash

Startups are pitched to us as a rallying cry for audacious innovation and unyielding entrepreneurial spirit. We’re told they embody the relentless pursuit of groundbreaking solutions, fuelling economic engines and painting vibrant strokes on the vast canvas of human achievement. Startups are the pioneers at the frontier of modern business, unearthing new tech and denting the universe.

But if that description were ever accurate, it has veered off course. Today, the ethos has shifted from building robust, enduring companies around technological leaps to a fevered scramble for investor funding and a hurried exit. A virulent strain of the Get Rich Quick mentality controls every aspect of startup culture, where pursuing capital eclipses any chance of genuine product incubation. Rather than giving rise to original, value-driven ventures, a growing cohort of founders now chase fame and fortune, replicating successful business templates with only a marginal sheen of improvement. They cling to the coattails of previous triumphs, flying on borrowed wings.

This departure from the authentic essence of entrepreneurship is an erosion of the bedrock values that once underpinned technology. The unhealthy emphasis on meteoric, entirely unsustainable (and frequently unverifiable) growth and the relentless pursuit of inflated valuations have diluted the core spirit of modern innovation.

The fervour to forge a lasting legacy through genuine R&D has been eclipsed by the mirage of lofty valuations. Startup founders, hailed as beacons of disruptive thinking, often find themselves ensnared in a rat race, chasing hollow numbers at the expense of real-world impact.

We’ve fallen from valour to vanity, from transformative concepts to ephemeral financial success. And it isn’t just a loss to the entrepreneurial community. It’s a loss to society at large. The diminution of a once vibrant culture of building to a carousel of monetary pursuits represents a stagnant social sphere, a wasteland where the seeds of groundbreaking ideas find no fertile ground to take root.

How did we get here? It started a decade and a half ago, with the onset of a tech bull market. It was a period of unprecedented growth and optimism. As the bull charged forward, unfazed by obstacles, money flowed into Silicon Valley like a river in spate.

Comfort zones expanded. Founders settled into the plush seats of complacency. The ceaseless torrents of capital made pursuing technological innovation and the risk/reward of paradigm-shifting invention less attractive. Technology, which once demanded grit, imagination, and a touch of the maverick, gradually became easy, accessible, and formulaic.

The investors want us to believe that they are the daring dreamers of the financial world, willing to place bets on moonshot ventures that promise to redefine the contours of technology and enterprise. In their own minds, they are the catalysts that ignite the flames of innovation, fostering a landscape rich with technological breakthroughs.

But the reality is that the vast majority of VC work is performed by MBA types who’ve never worked a day in the trenches, who build their way up from Junior Analysts with zero startup experience to Partners with perfected Instagram aesthetics and still zero startup experience.

A burgeoning impatience now pervades the industry. Many have adopted rapid-fire funding strategies, but only when the water is already piss-warm, investing in the same tired trends and chasing each other into rounds out of a sense of FOMO.

Modern-day venture capitalists, swathed in the soft cotton blankets of caution, bear a closer resemblance to traditional institutional investment funds. Once fixed on the horizon of technological innovation, their investment theses now seem to be ensnared by the allure of enterprise jargon, faux virality, digital echo chambers, and an endless parade of “for teams” startups catering to other “for teams” startups. This self-indulgent cycle mirrors the shape of an ouroboros, caught in a hubristic loop of self-gratification, detached from the real-world problems that technology once sought to solve.

But the money has started to run out. With the end of the zero-interest rate orgy, with the tech markets crashing post-COVID, with markets becoming mired by an increasingly costly series of proxy wars, the VC and tech ecosystems are suddenly finding themselves cash and idea poor with very little left of the skill sets, deal flow or innovation pipeline needed to survive.

We are at a crossroads where the essence of entrepreneurship and venture capitalism risks being subsumed by a culture of empty hype and superficial success. We need a collective resolve to steer the ship back to the shores of genuine innovation, meaningful value creation, and a startup culture that stands as a beacon of progress in a world desperately in need of solutions — to problems like climate change, not 15-minute grocery delivery.

The relentless pursuit of exaggerated valuations, often decoupled from underlying economic realities, leads to a dependency on never-ending funding rounds. It’s a house of cards, where each additional layer balances atop the previous, awaiting a gust of reality to bring the fragile edifice tumbling down.

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JA Westenberg
JA Westenberg

Written by JA Westenberg

I write about tech + politics + humans.

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